One Twitter user, @Lily Lane Music, said she “never imagined three things so cute could be so terrifying together.”Celebs were out in full force this year.Advertisers recruited a slew of well-known actors, singers and sports stars to appear in their commercials. Helen Mirren, Kevin Hart, Christopher Walken, Willem Dafoe, Alec Baldwin, Drake, Serena Williams and Anthony Hopkins.One big benefit of hiring big-name stars: They have massive social media followings, so it just takes one tweet or a single Facebook post to dramatically ramp up buzz about their ads.Hyundai used this technique to promote its winning ad, featuring Hart, as well as an ad featuring Ryan Reynolds.If you are a regular reader of my blog I’m sure you will be happy to learn that in January – after about 18 months – I finally met a SINGLE smart, handsome Indian power guy (ahhhh the best kind!) who I basically fell head-over-heels coo coo for ‘at first sight’ and we started dating.Showing that ad execs can move quickly when opportunity strikes, T-Mobile tapped TV personality Steve Harvey to spoof his infamous gaffe in naming the wrong winner of the Miss Universe beauty pageant.
There may be more you can do about your Opioid-Induced Constipation (OIC).
In order to place at the top of Ad Meter, the winner had to score highest among the 60 or so commercials that aired during Sunday’s Super Bowl 50.
The winning streak ended for Anheuser-Busch In Bev, a 14-time Ad Meter victor which won the last three years.
About as close as a commercial came to an ogle factor was two young women depicted as being repeatedly distracted in a Hyundai Elantra because they keep seeing hunky actor Reynolds everywhere as they drive in fictional "Ryanville." They are saved from an accident by their car's collision avoidance system. Gamemaker Pokemon Company International ran an ad that showed youngsters in a succession of athletic feats.
The uplifting message: "I can do this." The big game commercial from BMW's Mini division featured a list of stars like tennis' Williams, soccer's Abby Wambach, rapper T-Pain and actor Harvey Keitel urging viewers to "defy labels" that are put on people -- and cars. Oscar-winner Mirren starred in an anti-drunken driving ad from A-B’s Budweiser. No More, a coalition of advocacy groups, aired an ad designed to raise awareness around domestic violence and sexual assault.